Jolie-Pitt Love

Actress Angelina Jolie proves she has the magic touch after successfully revamping the fashion label St.John since becoming shareholder of the company in 2006. The company is now reported to be worth over £200 million, since the actress was offered a seat on its board and became the face of its advertising campaigns. Jolie will model in the autumn/winter 2007-8 campaign and has been credited as a key element in the companies’ rejuvenation which has seen former members of staff wanting to come back. Most unexpected was the return of former creative director Kelly Gray, daughter of St.John founders Robert and Marie Gray, who announce she was re-joining the label this week. Other returnees include former co-president and chief operating officer Bruce Fetter, former designer Maria Lopez and Kelly’s mother Marie who was former head designer.

St.John chairmen Jim Kelley summed up recent events, “We lost our way for a while with the product. We’ve got the business back on track. Things are proceeding really well”.(SOURCE)

Here are some more pics. Click to enlarge.

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